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Cresswold
Short pieces on funding, cashflow and the unglamorous middle of growing a business.
12 Sept 2026
6 min read
What lenders actually
look at
Nobody reads your deck. They read four numbers, and three of them come straight out of your sales platform. Here is the list, in the order we look at it.
Read the piece
4 Sept 2026
5 min read
before it starts
Ordering for Q4 in July is a cashflow problem, not a forecasting one.
28 Aug 2026
4 min read
earns its keep
Three places the money pays for itself, and two where it quietly does not.
19 Aug 2026
7 min read
for a bank
Six weeks of diligence has a price. Here is how to put a number on it.
11 Aug 2026
payout schedule
What “revenue-based” actually means on the days money leaves your account.
2 Aug 2026
headcount
The one use of working capital that reliably returns more than it costs.
24 Jul 2026
any funder
Five of them. If the answers take more than a sentence, keep looking.
Fifteen minutes with a funding lead. You will leave knowing what you would qualify for and what it would cost — before you apply.
Our team
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